The life cycles of our electronic devices and their applications are getting shorter. Although concrete forms of communication, storage and entertainment remain relevant in certain contexts, their technological counterparts are constantly in development, with the newest gadget just around the corner.
Data storage has changed- while many offices cling to the paper-based filing method as well as maintaining online records, electronic storage has evolved from information stored on a floppy disc to extensive content management systems with multiple applications that interpret the stored data.
Communication has changed as well. The internet has brought us many new ways to communicate; e-mail and e-billing has all but eliminated the written letter, and we can share news, videos and photos with our friends, family and business contacts in many different ways, from many different forums. Where once the telephone was the only form of immediate long-distance communication, we can now text, tweet, email, and update our Facebook status to share information immediately with people on every corner of the globe.
In the midst of these developments, however, the telephone remains an important form of communication. For many of our parents and grandparents, the telephone is still the preferred method of long-distance communication. Interactive Voice Response allows you to ensure that a message is processed and understood by the senior demographic.
So what about teenagers, students, and young professionals? Today’s young professionals grew up with the internet. They are constantly bombarded by texts, video chat requests, tweets, Facebook messages and emails. All of this information is readily accessed from their smartphones, and because of the enormous volume of information that is being sent constantly to their devices, a lot of information is ignored. Grabbing and keeping the attention of a young person today is almost impossible.
Unless you call them.
Telephone calls are interruptive. They demand attention; the young person must decide in a brief period of time to answer a call. Amidst the constant bombardment of information, phone calls stand out. For this generation, phone calls are still the best way to ensure that a message is not only received, but processed and understood. Interactive Voice Response, then, is still the best way to interact with people when their responses matter greatly, or when it is critical that the information is understood.
Interactive voice response (IVR) technology is constantly adapting to the industry’s needs. An example of such an adaptation is visual IVR (VIVR).
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