Market Research and Polling

Market research and polling interactive voice response (IVR) applications are a simple and cost-effective way to conduct surveys and to better understand your audience, your members and your constituents.

Not only can IVR polls and surveys provide fast, efficient results, but they can provide important data to help focus your targets for future follow up either by phone, letter, or even in person.

IVR polls can be used for a broad range of applications including customer satisfaction surveys, employee studies, etc. Respondents can either dial in to complete the survey, or a dialer can make outbound calls to the respondents. No person or agent is required to talk with the contacted party, who in turn simply listens to the recorded survey and presses their dial pad to record their responses.

Benefits of Market Research and Polling IVR

  • ‍Excellent response rate: Giving people the opportunity to respond by telephone increases the chances of them completing the survey. Telephone surveys can be completed anonymously, which increases not only participation, but honesty
  • Enables your respondent to access surveys 24 hours a day, 365 days a year
  • Have the ability to change your surveys as often as you like with ease and confidence
  • Conduct your surveys in any language
  • Instantly gather and analyze data from all of your calls in standard databases
  • Run multiple surveys simultaneously
  • Avoid the limits of online surveying. Those with reading, writing or IT literacy difficulties and those with visual impairments may be excluded from your demographics with online surveying
  • Low cost: Campaigns that can’t justify or budget the cost of traditional live interview polling can opt for an IVR poll to provide basic baseline information

With Pronexus VBVoice™ you can easily develop a market research IVR application to improve your response rate and organize your data into one database.