Market research and polling interactive voice response (IVR) applications are a simple and cost-effective way to conduct surveys and to better understand your audience, your members and your constituents.
Not only can IVR polls and surveys provide fast, efficient results, but they can provide important data to help focus your targets for future follow up either by phone, letter, or even in person.
IVR polls can be used for a broad range of applications including customer satisfaction surveys, employee studies, etc. Respondents can either dial in to complete the survey, or a dialer can make outbound calls to the respondents. No person or agent is required to talk with the contacted party, who in turn simply listens to the recorded survey and presses their dial pad to record their responses.
With Pronexus VBVoice™ you can easily develop a market research IVR application to improve your response rate and organize your data into one database.